About me

MARKETING AND TRENDHUNTING

Proud of my Mexican heritage and from a marketing background, I have been analysing the international Wellness market for more than 18 years. My professional history began at the Publicis Group and Grey Worldwide ad agencies in Mexico City, advising brands on food, beverages and personal care. Years later, in 2012, I co-founded (with Gaby Arriaga) the first Mexican trendhunting boutique in Latin America – Leonardo1452 ©. There I continued to collaborate with multinational companies such as Discovery Channel, Televisa, Bayer, Heinz, Liverpool, Vasconia, Pepsico, Nestlé, Kelloggs and P&G, among others, who were looking for new trends in Wellness.

ENTREPRENEURSHIP AND WITH THE MICROPHONE IN HAND

Additionally in 2015, I discovered my passion as a conference speaker by sharing the knowledge I have accumulated over the years, as well as new theories in Wellness Marketing. Furthermore, I have remained close to the entrepreneurial ecosystem and the commercial sector, which is why I have been a mentor in Startup Weekend Mexico City, part of the TEDxMexicoCity Advisory Council and a beachhead for the New Zealand Government Office of Commerce.

ABOUT ME

MARKETING AND TRENDHUNTING Proud of my Mexican heritage and from a marketing background, I have been analysing the international Wellness market for more than 18 years. My professional history began at the Publicis Group and Grey Worldwide ad agencies in Mexico City, advising brands on food, beverages and personal care. Years later, in 2012, I co-founded (with Gaby Arriaga) the first Mexican trendhunting boutique in Latin America – Leonardo1452 ©. There I continued to collaborate with multinational companies such as Discovery Channel, Televisa, Bayer, Heinz, Liverpool, Vasconia, Pepsico, Nestlé, Kelloggs and P&G, among others, who were looking for new trends in Wellness.

ENTREPRENEURSHIP AND WITH THE MICROPHONE IN HAND Additionally in 2015, I discovered my passion as a conference speaker by sharing the knowledge I have accumulated over the years, as well as new theories in Wellness Marketing. Furthermore, I have remained close to the entrepreneurial ecosystem and the commercial sector, which is why I have been a mentor in Startup Weekend Mexico City, part of the TEDxMexicoCity Advisory Council and a beachhead for the New Zealand Government Office of Commerce.

WELLNESS MARKETING
These are the reasons why I decided that it was time to take advantage of my knowledge about the way in which the consumer approaches Wellness. I dedicated myself to gathering and organising everything I had learned and accumulated over the years, and founded The Wellness Analysta; where I merge my expertise to support companies and organisations that need to understand the new directions within this dynamic category.

Based in Madrid, where I work supporting multinational and independent brands in the world of Wellness.

WELLNESS MARKETING

These are the reasons why I decided that it was time to take advantage of my knowledge about the way in which the consumer approaches Wellness. I dedicated myself to gathering and organising everything I had learned and accumulated over the years, and founded The Wellness Analysta; where I merge my expertise to support companies and organisations that need to understand the new directions within this dynamic category.

Based in Madrid, where I work supporting multinational and independent brands in the world of Wellness.